The 2014 NBA All-Star identity was developed to represent the resilience of New Orleans.

A custom box encasing the brand presentation was created as a reflection of the weathered docks found throughout the Louisiana bayou. Once the lid is opened, a black light is automatically activated as if it were conjured up by voodoo.

A unique court design was developed to emulate whitewashed hardwood and glowing green when the arena became dark.

The slogan, ‘Gleaux Time’ was assigned to the marketing strategy behind this event’s ground-breaking optical illusion.

Date: 2014

Client: NBA x Adidas I Art Direction : Quentin Brehler I Design : Andrew Harrington, Doug Steinmiller, Matt Beeman, Andrew Sterlachini, Tom Quaglia & Nathan Shinkle

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