The 2015 NBA All-Star game will be held in New York so the event’s design language was inspired by the city’s gritty culture.

The proposed primary logo incorporates a star into the basketball net and the colors used represent the New York Knicks and Brooklyn Nets respectively. The secondary mark was inspired by the integral subway system that connects the 5 boroughs.

A brand campaign was also developed called ‘No Sleep’ to promote street basketball and the Adidas Performance store being revamped to emulate a local bodega.

Date: 2015

Client: NBA x Adidas I Art Direction : Quentin Brehler

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