The Chicago Bulls have a rich history and a winning tradition. As we transition into a new era, the Windy City will unite under a new identity.

Key uniform attributes include an upper yoke to represent the ‘City of Broad Shoulders’. A jersey neckline that emulates the strong ridges over a bull’s eyes which protect him during a fight. Finally the iconic diamond shape on the shorts has been evolved to resemble a bull’s strongest feature, sharp horns.

Date: 2012

Client: Adidas /// Chicago Bulls

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